It’s been a while since we heard anything from Target. Since announcing its four new fashion-y brands, and the launch of Universal Thread earlier this year, which offers a full size range at budget-friendly prices, it seemed as if the retailer was content to let us spend our money (and time!) fast in its locations for the time being. But little did we know Target had something major planned.
Last month, Target announced a partnership with Hunter, designed to outfit the entire family in new exclusive versions of the brand’s rain boots, raincoats, and backpacks. Beyond style and apparel, the collaboration will also be the first time the British label will be making items for your home, too, like hammocks, sunshades, and coolers. Most of the items will be priced under $30.
“For this collaboration, we wanted to pair Hunter’s great heritage and iconic style with Target’s 'Expect More. Pay Less.' design capabilities,” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a press release. “Hunter and Target worked hand-in-hand to create a colorful assortment of all-weather wear for the entire family – one that will protect them from the elements no matter where they are or what they’re doing, all for a fantastic price.”
As for what the pieces will look like, expect festival-inspired goods. Hunter’s creative director, Alasdhair Willis names Kate Moss in Hunter boots at Glastonbury in 2005 as turning point for the brand. “Our boots, outerwear, and backpacks are now worn at festivals across the globe, come rain or shine,” Willis said in a press release. “Recognizing our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to create a collection that celebrates that, whether that be a summer gathering in the backyard, weekends away, or at a music festival.”
Hunter for Target is available now in select Target stores and on Target.com (a perfect time to utilize same-day shipping, to be honest). What’s that saying? April showers bring…a new Target collaboration?
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Hunter for Target Women's Waterproof Ankle Boots - Yellow, $35, available at Target.
Hunter for Target Women's Waterproof Ankle Boots - Navy/Red, $35, available at Target.
Hunter for Target Women's Waterproof Ankle Boots - Pink, $35, available at Target.
Hunter for Target Women's Striped Slide Sandals - Navy/White, $25, available at Target.
Hunter for Target Women's Striped Slide Sandals - Red/White, $25, available at Target.
Hunter for Target Women's Slide Sandals - Black/White, $25, available at Target.
Hunter for Target Women's Slide Sandals - Pink, $25, available at Target.
Hunter for Target Women's Slide Sandals - Orange, $25, available at Target.
Hunter for Target Over-sized Tote Bag - Olive, $35, available at Target.
Hunter for Target Over-sized Tote Bag - Black, $35, available at Target.
Hunter for Target Over-sized Tote Bag - Red, $35, available at Target.
Hunter for Target Medium Backpack - Navy, $35, available at Target.
Hunter for Target Medium Backpack - Yellow, $35, available at Target.
Hunter for Target Medium Backpack - Lilac, $35, available at Target.
Hunter for Target Bum Bag - Olive, $20, available at Target.
Hunter for Target Bum Bag - Red, $20, available at Target.
Hunter for Target Bum Bag - Yellow, $20, available at Target.
Hunter for Target Bum Bag - Navy, $20, available at Target.
Hunter for Target Large Pouch Bag - Orange, $9, available at Target.
Hunter for Target Large Pouch Bag - Pink, $9, available at Target.
Hunter for Target Large Pouch Bag - Blue, $9, available at Target.
Hunter for Target Small Pouch Bag - Black, $6, available at Target.
Hunter for Target Small Pouch Bag - Red, $6, available at Target.
Hunter for Target Small Pouch Bag - Green, $6, available at Target.
Hunter for Target Rubber Sling Tote Bag - Black, $25, available at Target.
Hunter for Target Rubber Sling Tote Bag - Red, $25, available at Target.
Hunter for Target Rubber Sling Tote Bag - Green, $25, available at Target.
Hunter for Target Rubber Handle Tote Bag - Orange, $30, available at Target.
Hunter for Target Rubber Handle Tote Bag - Green, $30, available at Target.
Hunter for Target Rubber Handle Tote Bag - Blue, $30, available at Target.
Hunter for Target Rubber Handle Tote Bag - Pink, $30, available at Target.
Hunter for Target Reusable Shopping Bag - Olive/Orange, $6, available at Target.
Hunter for Target Reusable Shopping Bag - Blue, $6, available at Target.
Hunter for Target Reusable Shopping Bag - Red, $6, available at Target.
Hunter for Target Adult Unisex Packable Rain Coat - Olive, $40, available at Target.
Hunter for Target Women's Rain Coat - Yellow, $45, available at Target.
Hunter for Target Women's Plus Size Rain Coat - Yellow, $45, available at Target.
Hunter for Target Women's Rain Coat - Gray, $45, available at Target.
Hunter for Target Women's Plus Size Rain Coat - Gray, $45, available at Target.
Hunter for Target Women's Colorblock Hooded Windbreaker Jacket - Blue, $40, available at Target.
Hunter for Target Women's Plus Size Colorblock Hooded Windbreaker Jacket - Blue, $40, available at Target.
Hunter for Target Women's Colorblock Hooded Windbreaker Jacket - Red, $40, available at Target.
Hunter for Target Women's Plus Size Colorblock Hooded Windbreaker Jacket - Red, $40, available at Target.
Hunter for Target Women's Striped Half Zip Hooded Jacket - Blue, $35, available at Target.
Hunter for Target Women's Plus Size Striped Half Zip Hooded Jacket - Blue, $35, available at Target.
Hunter for Target Women's Ruched Sleeve Bomber Jacket - Olive, $35, available at Target.
Hunter for Target Women's Plus Size Ruched Sleeve Bomber Jacket - Olive, $35, available at Target.
Hunter for Target Women's Varsity Swing Jacket - Olive, $35, available at Target.
Hunter for Target Women's Plus Size Varsity Swing Jacket - Olive, $35, available at Target.
Hunter for Target Women's Hooded Trench Coat - Khaki, $45, available at Target.
Hunter for Target Women's Plus Size Hooded Trench Coat - Khaki, $45, available at Target.
Hunter for Target Women's Mesh A-line Dress - Black, $35, available at Target.
Hunter for Target Women's Plus Size Mesh A-line Dress - Black, $35, available at Target.
Hunter for Target Women's Mesh A-line Dress - White, $35, available at Target.
Hunter for Target Women's Plus Size Mesh A-line Dress - White, $35, available at Target.
Hunter for Target Women's Zip Front Packable Hooded Sleeveless Dress - Black, $35, available at Target.
Hunter for Target Women's Plus Size Zip Front Packable Hooded Sleeveless Dress - Black, $35, available at Target.
Hunter for Target Women's Zip Front Hooded Scuba Sleeveless Dress - Navy, $35, available at Target.
Hunter for Target Women's Plus Size Zip Front Hooded Scuba Sleeveless Dress - Navy, $35, available at Target.
Hunter for Target Women's Exaggerated Sleeve Sweatshirt Dress with Pockets - Gray, $35, available at Target.
Hunter for Target Women's Zip Front Tie Waist Long Sleeve Romper - Olive, $35, available at Target.
Hunter for Target Women's Plus Size Zip Front Tie Waist Long Sleeve Romper - Olive, $35, available at Target.
Hunter for Target Women's Hooded Short Sleeve Romper - Yellow, $35, available at Target.
Hunter for Target Women's Plus Size Hooded Short Sleeve Romper - Yellow, $35, available at Target.
Hunter for Target Women's Hooded Short Sleeve Romper - Blue, $35, available at Target.
Hunter for Target Women's Plus Size Hooded Short Sleeve Romper - Blue, $35, available at Target.
Hunter for Target Women's Cross Back Chain Trim Tank - Black, $25, available at Target.
Hunter for Target Women's Plus Size Cross Back Chain Trim Tank - Black, $25, available at Target.
Hunter for Target Women's Contrast Trim Knit Tank Top - White, $22, available at Target.
Hunter for Target Women's Contrast Trim Knit Tank Top - Olive, $22, available at Target.
Hunter for Target Women's Chain Trim Sweatshirt - Black, $30, available at Target.
Hunter for Target Women's Plus Size Chain Trim Sweatshirt - Black, $30, available at Target.
Hunter for Target Women's Chain Trim Sweatshirt - White, $30, available at Target.
Hunter for Target Women's Plus Size Chain Trim Sweatshirt - White, $30, available at Target.
Hunter for Target Women's Colorblock Lightweight Sweater - Navy, $26, available at Target.
Hunter for Target Women's Plus Size Colorblock Lightweight Sweater - Navy, $26, available at Target.
Hunter for Target Women's Deconstructed Sweatshirt - Olive, $30, available at Target.
Hunter for Target Women's Plus Size Deconstructed Sweatshirt - Olive, $30, available at Target.
Hunter for Target Women's Mesh Sleeve Sweatshirt - Black, $28, available at Target.
Hunter for Target Women's Plus Size Mesh Sleeve Sweatshirt - Black, $28, available at Target.
Hunter for Target Women's Rash Guard - White/Black, $25, available at Target.
Hunter for Target Women's Hooded Windbreaker Vest - Blue, $25, available at Target.
Hunter for Target Women's Hooded Windbreaker Vest - Blue, $25, available at Target.
Hunter for Target Women's Hooded Windbreaker Vest - Navy, $25, available at Target.
Hunter for Target Women's Plus Size Hooded Windbreaker Vest - Navy, $25, available at Target.
Hunter for Target Women's Athletic Shorts with Side Zips - Blue, $25, available at Target.
Hunter for Target Women's Plus Size Athletic Shorts with Side Zips - Blue, $25, available at Target.
Hunter for Target Women's Striped Athletic Shorts - Blue, $25, available at Target.
Hunter for Target Women's Plus Size Striped Athletic Shorts - Blue, $25, available at Target.
Hunter for Target Women's Athletic Shorts with Side Zips - Navy, $25, available at Target.
Hunter for Target Women's Plus Size Athletic Shorts with Side Zips - Navy, $25, available at Target.
Hunter for Target Women's Sport Satin Skirt - Navy, $25, available at Target.
Hunter for Target Women's Plus Size Sport Satin Skirt - Navy, $25, available at Target.
Hunter for Target Women's Scuba Mini Skirt - White, $28, available at Target.
Hunter for Target Women's Plus Size Scuba Mini Skirt - White, $28, available at Target.
Hunter for Target Women's Side Zip Pencil Skirt - Black, $30, available at Target.
Hunter for Target Women's Plus Size Side Zip Pencil Skirt - Black, $30, available at Target.
Hunter for Target Women's Tapered Side Snap Track Pants - Olive, $26, available at Target.
Hunter for Target Women's Plus Size Tapered Side Snap Track Pants - Olive, $26, available at Target.
Hunter for Target Women's Tapered Side Snap Track Pants - Orange, $26, available at Target.
Hunter for Target Women's Plus Size Tapered Side Snap Track Pants - Orange, $26, available at Target.
Hunter for Target Women's Chain Trim Drop Crotch Joggers with Pockets - Black, $26, available at Target.
Hunter for Target Women's Plus Size Chain Trim Drop Crotch Joggers with Pockets - Black, $26, available at Target.
Hunter for Target Bubble Umbrella - Black, $20, available at Target.
Hunter for Target Bubble Umbrella - Pink, $20, available at Target.
Hunter for Target Bubble Umbrella - Blue, $20, available at Target.
Hunter for Target Bubble Umbrella - Orange, $20, available at Target.
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Original ArticleFashion
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