At Who What Wear UK we have just launched a shopping group called, 'So... Should I buy this?' where our readers can have some help making decisions in the changing room. One brand kept being shared again and again in the group, which wasn't even on my radar — SilkFred. The shopping site which stocks dozens of smaller independent brands was launched seven years ago by Emma Watkinson when she was only 24. With over 200,000 followers on Instagram and over 600,000 on Facebook, it's now a powerful shopping force.
If like me you're new to SilkFred, keep scrolling for tips for the best ways to navigate it.
There are dozens of brands on SilkFred and so it can be a little overwhelming, but an easy way to sort through the list is to use the 'popular brands' tab. Dancing Leopard seems to be the #1 seller for SilkFred, and is a must for printed dresses.
If you love printed midi dresses then SilkFred is a go-to for you — as the buy is particularly vibrant, and it seems like every other item is printed.
No-one wants to trawl through thousands of pieces, and so the most-loved tab is a handy time-saving tool.
On our shopping Facebook group, 'So... should I buy this?' our readers regularly post Silk Fred jumpsuits, and say that this is one of their favourite places to shop for jumpsuits. The above leopard print sleeved style from Never Fully Dressed is our personal favourite.
For more shopping inspiration, join our Facebook group So… Should I Buy This?
Original ArticleFashion
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