four Issues Our Model Buddies All the time Purchase From & Different Tales

If someone told me I could only shop in one store forevermore, & Other Stories might just clinch it. I’m not sure what I ever did before the H&M Group’s carefully curated and hugely covetable brand sprung onto the high street in 2013. More grown-up than the stores that had carried me through my teenage years and early 20s, here was a brand that felt like shopping in a well-stocked boutique and carved out its own must-haves, rather than mimicking short-lived trends.

And the novelty hasn’t worn off—for the product has only grown stronger and my love for it even fonder. Initially great for basics with a twist (and products to add a design edge to your bathroom #shelfie), it’s now a destination for whimsical tops, printed dresses that sell out overnight (this maxi has been super popular) and inspired collaborations—the latest being with cult interiors label House of Hackney. It’s sub-brands are also a unique touch; rather than having lots of different product ranges, the collections are designed under one name but the atelier is noted in the label, be it in Los Angeles, Stockholm or Paris.

I’m not alone in my adoration of & Other Stories. Check out what it’s particularly good for in real-life, and our favourite pieces to shop now.

See the other affordable brands you didn’t even know existed…

The perfect dress to wear straight from work to date night.

Everyone should own a camel coat. This trench version is so sleek, and it's made of wool, meaning it'll keep you cosy on that commute.

Just the right size for carrying around town. We love the braided detailing.

The very shade of red that we want to be wearing this season.

We think this tee is out of this world.

Incase you hadn't heard, leopard is having a bit of a moment this winter.

One of this season's key boot trends, the comfy sock will look just as good with jeans as it will with a maxi dress.

Look at you, fancy pants! Why not wear these velvet trousers to the work Christmas party instead of a dress?

Dress this up with leather trousers, or wear it with jeans at the weekend.

Every girl should own a pair of statement earrings. Add intrigue to any outfit with this minimal-inspired pair.

A pretty print for making any winter wardrobe pop.

These will be your go-to shoes for everything this season.

The perfect length, the perfect cornflower blue and super soft. Basically the scarf of dreams

The sleeves on this roll-neck will make even the plainest of outfits stand out at work.

We didn't realise how much we needed a green checked coat until we saw this one.

Make these your go-to this season in place of denim.

If you don't own a cashmere sweater, you're really missing out. This oversized version will look super sleek worn as styled with a white shirt and leather trousers.

Don't bother looking anywhere else, as we found you the perfect leather jacket. Wear with anything and everything.

Star prints are everywhere this season. This sweater is destined to be one of your weekend go-to's.

Nike's made for running around town in.

Perfect for layering over a thinner knit, this will work wonder in the office over leather trousers. Next up are the best ankle boots in town. Opening Image: @andotherstories

Original Article

Fashion

January 03, 2019