There are now thousands and thousands of fashion influencers on Instagram, and it is no longer just those will millions of followers who are making a significant impact in the industry. 'Micro influencer' is a term you hear a lot in fashion circles in 2018, because those with under 100,000 followers tend to have a more engaged audience. But who should you really be following? We teamed up with digital fashion company Launchmetrics to compile a list of the most powerful micro influencers this year. Their data experts analysed Who What Wear's own audience to find the 12 accounts that (according to science) our readers will love the most. Clever right? Keep scrolling to see the 12 micro Instagrammers to follow now.
Best for: Simple outfit ideas and every day basics. Chloe is a fan of tailoring, T-shirts and hair accessories.
Follow: @ChloePumpstead
Best for: Colour, print and more colour. You'll rarely see London-based Laura wearing black, as bold co-ords and printed mini dresses are her staples.
Follow: @LauraPatriciaBlack
Best for: High street finds. Laura tends to wear the likes of New Look and ASOS, and so is one to follow for affordable outfit ideas.
Follow: @Lauraslittlepocket
Best for: Holiday style inspiration (she has the best swimwear collection) and ways to make sportswear look elevated. She is a big fan of box-fresh trainers and tracksuits.
Follow: LivBlankson
Best for: Practical styling tips and interiors inspiration. Plus, she always finds the best pieces in M&S.
Follow: Erica Davies
Best for: Laid-back expensive-looking outfit ideas. This French influencer also has an eye for the best pieces in Mango.
Follow: @Lauralbouy
Best for: Pictures that you can't help but smile at. Camilla adds fun graphics and illustrations to all of her pictures, giving her outfit pictures a scrapbook feel.
Follow: @Camillaakley
Best for: High street pieces that will inevitably sell out. This Brighton-based blogger always finds the best pieces in Zara.
Follow: @Hannahcrosskey
Best for: Denim. This fashion influencer is based in Portland, Oregon and is 9 times out of 10 wearing jeans and so is the girl to follow if denim is your second skin.
Follow: @Themoptop
Best for: Classic style and travel inspiration. Aline tends to wear simple outfits, leaning on blazers, trench coats, white shirts and linen separates.
Follow: @Alinekaplan
Best for: Streetwear and colourful outfit combos. She wears trainers, deconstructed tailoring and slogan socks.
Follow: @OJandcigs
Best for: Sporty outfits you can wear outside of the gym. She's the queen of off-duty style, and can make leggings and a denim jacket look better than anyone we know.
Follow: @NatashaNdlovu
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